Thinking + Innovation
Stats + Infographics
Key Stats About the New Web
- How much business is done on the web? By 2014, the web will directly account for 8% of U.S. retail sales and influence 53% of consumer purchases, (or three trillion, three hundred & thirty three billion dollars). – 2012, Claritas
- Of the world’s 4 billion mobile phones in use, 1.08 billion are smart phones
- By 2016, 80% of the U.S. population will use mobile phones
- A typical mobile user today, engages with their device 150 times every day, including 23 times for messages, nine times for social media, and six times for news.
- Smartphone owners are even more likely than others to be digital omnivores. Almost a third (31%) of those who own smartphones also own a tablet computer. And more than one in ten Americans, 13%, now own all three. - Pew Research Center’s Internet and American Life Project, 2012 / Stateofthemedia2012.org
- There are 11 major web browsers on the web. This includes Mozilla, Firefox, IE, Chrome, Opera… and Windows, Mac, Linux operating systems. 40.3% of computer users have 4 or more browsers installed on their systems. – makeuseof.com survey, 2012
- Globally, there are almost as many mobile-cellular subscriptions as people in the world: 6.8 billion subscriptions out of 7.1 billion people worldwide.
- As of 2014, more people will access a search engine on a mobile device than a computer
- In 2011 the mobile traffic data was 8x the size of the entire Internet’s traffic in 2000
- Annual average costs for small to medium sized companies to manage their website can range from (hard costs, payroll & related costs, & invisible costs) $1,500 - $330,000. – US Chamber of Commerce, 2011
- 25 Percent of Search Clicks Now From Mobile Devices. - The Search Agency “State of Paid Search Report” Q4 2012.
- 1 Billion people will use mobile as primary internet access point in 2013 – Google, 2012
- 53% of shoppers compare in-store prices to online prices while shopping
- The average price of an order placed from a mobile device is higher than the average order from a laptop or desktop
- More time is spent on the mobile web than in applications
- 80% of smartphone owners and 81% of tablet owners use their devices in front of the television
- From October 2010 to October 2012, email open rates on smartphones increased by 300%
- 29% of smartphone owners get local news from their phones, while 31% use these devices to watch videos
- iPhone users are more likely to take action after seeing a mobile ad
- One million small businesses globally will build a mobile website in 2013
- The average amount of apps downloaded per user in 2012 was 36
- Androids are most popular in the marketplace, with iPhones close behind
- More than three-quarters of U.S. adults (77%) own a laptop or desktop computer. Over half, 52%, of desktop/laptop owners now also own a smartphone and roughly a quarter, 23%, own a tablet computer (while 43% own just the desktop/laptop computer)
- 87% of American adults own a cell phone. (Source: Pew Research Center)
- 51% of mobile traffic is sent from mobile video. (Source: Cisco)
- 29% of Americans say their phone is the first and last thing they look at every day. (Source: Qualcomm)
- 44% of cell phone users have slept with their cell phone by their side so they didn’t miss a notification. (Source: Pew Research Center)
- The average age for a person’s first cell phone is now 13. (Source: Qualcomm)
- 31% of adults own a tablet device. (Source: Pew Research Center)
- 15% of U.S. mobile internet time is spent on social networking sites. (Source: Experian)
- 60% of users access Twitter through mobile. (Source: Twitter)
- On LinkedIn, there are 45 million people searches a month. (Source: LinkedIn)
- Mobile advertising is 30% of Facebook’s ad revenue. (Source: Facebook)
- 41% of people have used a mobile device to browse for a product after seeing it in a show or advertisement. (Source: eDigitalResearch)
- Mobile accounted for 16.3% percent of all online Black Friday sales in 2012. (Source: IBM)
- 53% of shoppers compare in-store prices to online prices while shopping. (Source: Google)
- 36% of shoppers search for other store locations on their phones while shopping in store. (Source: Google)
- It’s estimated that 1 in 5 smartphones worldwide will be NFC enabled by 2014. (Source: Juniper Research)
- One million small businesses globally will build a mobile website in 2013. – Google, 2012
- 88% of businesses are challenged to aggregate their social media across several sites. – Mass Relevance Survey, 2012
- The ROI on mobile and tablet advertising will increase as a result of the unmatched relevance of proximity. – Google, 2012
- Rather than gravitating toward one device, a growing number of Americans are becoming multi-platform digital news consumers. These “digital mavens” use all their devices — and even more so if they own all three types of devices. - Pew Research Center’s Project for Excellence in Journalism, 2012.
- More than three-quarters of U.S. adults (77%) own a laptop or desktop computer. Over half, 52%, of desktop/laptop owners now also own a smartphone and roughly a quarter, 23%, own a tablet computer (while 43% own just the desktop/laptop computer). - Pew Research Center’s Project for Excellence in Journalism, 2012.
- The mobile payment industry is forecasted to account for as much as $1 trillion in global transactions by 2015. (Source: Heavy Reading Networks Insider)
- 44% of smartphone owners in the US say they are interested in making in-person payments with their devices. (Source: Harris Interactive (pdf)
- 61% of US consumers believe that smartphone payments will eventually replace credit card payments for most purchases at stores. (Source: Harris Interactive (pdf) )
- 80% of smartphone owners and 81% of tablet owners use their devices in front of the television. (Source: eDigitalResearch)
- 23% of Americans now get news on a combination of at least two devices–a desktop/laptop computer and smartphone, a computer and a tablet, a tablet and a smartphone, or on all three. (Source: Pew Research Center)