Cadbury Schweppes Public Limited Company (NYSE: CBY), is the world’s largest global provider of confectionary, beverages, and related products, spanning 123 countries. It’s Green & Black’s brand is the company’s first premium chocolate - organically grown retail product, and is available in over 20,000 retail locations across the USA.
Green & Blacks operates out of the UK with marketing organizations and retail sales on every continent. The company was looking for a brand development and interactive agency, to provide comprehensive services to the brand as it entered the US market. We conducted detailed research and market survey services to create the optimal selling strategy, then worked on both creative brand elements and new web platforms including messaging, creative and styling, website and interactive, social and search, content, database, online and in-store traditional advertising, and technical deliverables to build a better relationship and brand experience with its target audience.