What We Do
Brand + Insight
Your Brand is the proprietary visual, emotional, experiential, rational, and cultural image that people associate with your organization, product, person or issue. Smart brand strategies are key drivers to business success. A brand is more than a logo, name or slogan — it’s the entire experience and perception prospects and customers have with your company, product or service.
Your brand is the "relationship" between your product and/or services and the customer, delivering on “triggers” that matter to customers, based on their needs. The consumer owns the brand not the company. Their perception of what values and promises it delivers, dictates the brand's value.
We thrive in the complex world of creative and technology, but we are brand builders first. The new visual web incorporates the best of today’s strong relative messaging & creative. We believe your brand is the platform for your organization, the perception that anyone interacting with your company at any time has. It is “why” a shopper becomes a customer. It is your DNA. And, most importantly, your brand is owned by your customer. Their perception is what drives your sales.
Brand loyalty is earned over time through consistent positive experiences & engagements with a product, service, or company. We believe that great brands are the fastest growing businesses in any market, up or down.
A well-defined, well positioned, strong brand influences employees and customers to think of a company in terms of positive brand attributes: quality, dependability, trust, reliability. It brings a stronger competitive position and value proposition to life; it positions your business as a “definable value” in the mind of your prospects and customers. Your brand consistently and repeatedly tells your prospects and customers “why” they should buy from you.
We have built brands, identities and strategies for hundreds of companies, many that you know, & we have built powerful brands in many industries. B2B or B2C, our brand-building methodology is comprehensive, based on science and research-backed facts - but complemented with best-of-breed creative thinking. We are passionate about your brand’s success. Brands today are experience driven, content must be relevant to the audiences need. Effective messaging, relevant content, data and business intelligence across progressive screens, creating engagement and brand awareness, eCommerce & customer acquisition, through strong creative and messaging, today’s technologies and cloud-driven marketing automation, applications, lead generation and CRM, and effective campaign management. The new web provides an outstanding platform to create strong brand experiences.
- brand positioning & strategy
- brand architecture
- market research & insight
- brand creative + identity
- target market identification + analysis
- new web / digital brand strategy
- customer psycho-demo-geographic needs insight
- buyer / consumer profile + key influencer role
- brand standards + messaging
- brand storytelling + customer connection